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Case Study

How Econsave Reduced DuitNow QR Integration Time from 3 Months to 2 Weeks with BetterPay

Written by
BetterPay
Published on
2nd April 2026

Company Background

Econsave is one of Malaysia's leading supermarket and hypermarket chains, serving communities nationwide with affordable groceries and household essentials. With numerous outlets and high daily transaction volumes, Econsave is committed to improving operational efficiency and delivering a modern, convenient shopping experience for customers.

As cashless payments continue to grow in Malaysia, Econsave sought a solution that would allow customers to pay quickly and securely using mobile banking apps, while ensuring smooth operations across all outlets.

Integration Objectives

To enhance its payment ecosystem, Econsave implemented DuitNow QR payment acceptance across its retail outlets, supported by BetterPay as the payment gateway provider to ensure smooth and reliable processing.

The key objectives were:

  • Enable Seamless Cashless Payments: Allow customers to pay using DuitNow QR at checkout, providing a fast and convenient digital payment option.
  • Streamline Checkout Process: Reduce waiting times in busy stores by introducing a secure QR-based payment method that completes transactions quickly.
  • Simplify Transaction Management: Leverage BetterPay's payment gateway to ensure accurate, real-time transaction processing and simplify reconciliation and reporting.
  • Improve Customer Experience: Provide shoppers with modern, flexible cashless payment options that align with evolving consumer preferences.

BetterPay's Role

BetterPay acts as the payment gateway and transaction rail, enabling seamless connectivity between Econsave's systems and the DuitNow QR payment network.

This includes:

  • Enabling integration with DuitNow QR payment channels
  • Ensuring secure and reliable transaction processing
  • Supporting high-volume retail payment environments

Accelerated Integration Timeline

One of the key advantages of working with BetterPay is the significantly reduced integration timeline. Instead of requiring a direct bank integration that typically takes up to 3 months, BetterPay enabled Econsave to go live with DuitNow QR within approximately 2 weeks, including testing and pilot phases.

This allowed Econsave to roll out cashless payment acceptance much faster, without lengthy development cycles or heavy internal resource allocation.

Benefits of DuitNow QR via BetterPay

The collaboration has brought tangible benefits to both Econsave and its customers:

  • Fast Go-Live with Reduced Integration Time: Econsave significantly shortened implementation time from months to weeks, enabling faster deployment of DuitNow QR across outlets.
  • Fast and Convenient Payments: Customers can quickly scan the DuitNow QR code using mobile banking apps and complete transactions within seconds.
  • Reduced Checkout Queues: Faster transactions help shorten lines and improve overall checkout efficiency.
  • Flexible Payment Options: Customers can choose to pay via multiple banking apps that support DuitNow QR.
  • Reliable Payment Processing: BetterPay ensures transactions are processed securely and accurately, reducing errors and operational friction.
  • Scalable and Efficient: Econsave can expand QR payment acceptance across multiple outlets without managing complex payment infrastructure.

Integration Process and Results

BetterPay collaborated closely with Econsave to implement the DuitNow QR payment channel smoothly. The integration was designed to minimise operational disruption while ensuring a secure and reliable cashless payment environment.

Since implementation, Econsave has successfully enhanced its in-store payment ecosystem, offering a modern, convenient, and efficient checkout experience that meets today's digital payment expectations.

Conclusion

Through a collaborative implementation involving Econsave and BetterPay, the DuitNow QR payment infrastructure was successfully deployed across Econsave's retail environment. While multiple teams worked together to establish the backend systems, BetterPay played a key role as the payment gateway and rail, ensuring seamless connectivity and reliable transaction processing.

By leveraging BetterPay's integration capabilities, Econsave was able to significantly accelerate its go-live timeline, reducing what would typically take months into just weeks.

Customers now enjoy fast, convenient, and secure cashless payments, while Econsave benefits from improved transaction visibility, operational efficiency, and scalable payment capabilities.

This collaboration highlights how BetterPay enables enterprises to implement modern payment solutions efficiently, while working seamlessly alongside internal and external stakeholders.

Disclaimer

The content herein is prepared by BetterPay for informational purposes only and does not represent the views or opinions of, or endorsement by, any entity referenced herein. All trademarks, logos, and brand names are the property of their respective owners.