Case Study

Empowering the ANT Builder Concept with BetterPay's Instalment Payment Plan (IPP)

Written by

John Doe

Published on

22nd January 2021

Integration Objectives:As a fast-moving consumer product business using a direct selling model, ANT Builder Concept faced several key challenges:

Affordability Gaps: High upfront prices limited accessibility for customers and distributors.
Demand for Payment Flexibility: Customers wanted options to spread out payments.
Sales Drop-off: Lack of instalment choices led to lost sales at the final purchase stage.

BetterPay's Solutions

Flexible Payment Terms:Customers could choose instalment plans ranging from 3 to 36 months, making products more accessible.
Seamless Integration: The IPP was integrated into ABC's existing payment systems, ensuring a smooth transition.
Enhanced Customer Experience:The ability to pay in instalments reduced financial strain, leading to higher customer satisfaction.

Integration Process and Results

To meet these objectives, ABC partnered with BetterPay to implement the Instalment Payment Plan (IPP). This solution provided:

Improved Cash Flow Management:The structured payment plans allowed for better forecasting and financial planning.

Conclusion

The partnership between ANT Builder Concept and BetterPay has proven that the right payment solution can drive business growth, improve customer experience, and unlock larger transactions in the direct selling space.

Disclaimer

The content herein is prepared by BetterPay for informational purposes only and does not represent the views or opinions of, or endorsement by, any entity referenced herein. All trademarks, logos, and brand names are the property of their respective owners.